Aza spammed free cola coupons, as well as nice souvenirs depicting Coca-Cola brand. Though the meaning of Coca-Cola logo was quite simple, it soon became popular thanks to Aza Kendler, who bought the recipe from Pemberton’s widow and set up an odd marketing campaign. Success of the sweet carbonated drink broke out a bit later, at the end of the 19 th century. And so, an ordinary accountant became the one who designed the Coca-Cola logo, a brand that will outlast its creator and become part of 21-century culture. The initial logo was nothing special, just a simple machine-typed inscription, but soon Frank gave it a try and came up with a unique, stylized type for the brand. Regardless of the fact, that humanity has long-before-invented sweet drinks, Cola was invented much later in 1866, in a small basin in Pemberton’s backyard, who was a pharmacologist back then. His friend, Frank Robinson, who was an accountant, sampled it and proposed the name – “Coca-Cola”. Remember Schweppes drink? Nevertheless, we are talking about Coca-Cola logo history, not him though. So, how did it all start and how did Coca-Cola logo appear? The thing is, that all fizzy drinks are related to Jacob Schweppes. Coca-Cola logo evolution – marketing experiments.
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